Overview of Cookie Use
Information collected through the use of cookies and pixels. A pixel is a code placed on the website which triggers a cookie. Cookies are small information files which a website stores on the hard drive of a computer used to access the website. Cookies and pixels are used by the University to:- ensure website functionality
- enhance the experience of using the Company website (e.g. personalising content)
- enhance the targeting of advertisements to you
- track usage patterns
- target information regarding Company services
- enable social media features.
What Cookies are Used and Why: A Detailed Explanation
We use the following types of cookies on our website for the following purposes:- Strictly necessary cookies. These are cookies that are required for the core functionality and operation of our website such as page navigation and cannot be switched off in our systems. They also include cookies that enable you to log into secure areas of our website. If you disable these cookies via your browser settings certain parts of the website will not function for you. These cookies do not store any personally identifiable information.
- Analytical/performance cookies and third party cookies. These cookies help us improve or optimise the experience we provide, improve the performance of our website and help us better understand our users experience and needs. They allow us to recognise and count the number of visitors to our website, to see how visitors move around our website when they are using it (including what links are chosen to click and how much time is spent on which pages) and see if you get any error messages. This helps us to improve the way our website works, for example, by ensuring any errors are fixed and that users are finding what they are looking for easily. We use third party analytics service on our website, which provide third party web analytics services and user behaviour analytics services, to help us analyse user behaviour including how visitors use the website so as to optimise the user website experience and create a better overall experience. Further information about these partners can be found here and via the link set out below in relation the individual cookies we use on our website.
- Functionality cookies. These are used to recognise you when you return to our website, for example by remembering the cookies you have consented to. This enables us to personalise our content for you and to check that certain functionality is working on our website.
- Marketing cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests and also show you relevant adverts on other sites. We may also share this information with third party service providers for this purpose so that when you are on another website, you may be shown advertising based on your browsing patterns on our website.